Orkut

Orkut is a social networking service which is run by Google and named after its creator, an employee of Google – Orkut Büyükkökten. The service states that it was designed to help users meet new friends and maintain existing relationships. Orkut is similar to other networking sites. Since October 2006, Orkut has permitted users to create accounts without an invitation.

Orkut is the most visited website in Brazil and second most visited site in India. A large percentage of users in India are high school and college students. The initial target market for Orkut was the United States, but the majority of its users are in Brazil and India. In fact, as of May 2008, 53.86% of Orkut’s users are from Brazil, followed by India with 16.97% and 23.4% of the traffic comes from Brazil, followed by India with 18.0%. Unlike Facebook and Friendster, it is not a popular website in the United States of America and Canada.

Originally hosted in California, in August 2008 Google announced that Orkut will be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues.

The new Orkut interface
URL	http://www.orkut.com/
Slogan	Who do you know?KK Bhardwaj
Commercial?	Yes
Type of site	Social Network Service
Registration	required
Available language(s)	multilingual
Owner	Google
Created by	Orkut Büyükkökten
Launched	January 2004
Alexa rank	67
Current status	Active

Features

A user first creates a “Profile”, in which the user provides “Social”, “Professional” and “Personal” details. Users can upload photos into their Orkut profile with a caption. Users can also add videos to their profile from either YouTube or Google Video with the additional option of creating either restricted or unrestricted polls for polling a community of users.There is an option to integrate GTalk (An instant messenger from Google) with Orkut enabling chatting and file sharing.

Scrapbook

“Scrapping” is popular among the Orkut community as a form of offline and online communication. In December 2007, the ability to pop up alerts immediately when a scrap is received was added. The scrap feature is sometimes used for chatting.

Communities

Another feature of Orkut are “Communities“. Anyone with an Orkut account can create a community on anything. One can post topics, inform users about an event, ask them questions or just play games. There are more than one million communities on Orkut with topics ranging from pizza to pasta. The first five communities on Orkut were started within 24 hrs of the site’s launch. There were a total of 47,092,584 communities on Orkut as per March 24, 2008 4:25PM IST (+5:30 GMT). With the recent addition of the search topic feature in the communities, some Orkut communities become the in fact source for the website links to movies, e-books etc. A community’s members may also create polls, and invite other members.

Other miscellaneous features

Members can make groups to join friends according to their wishes. Further, each member can become fans of any of the friends in their list and can also evaluate whether their friend is “Trustworthy”, “Cool”, “Sexy” on a scale of 1 to 3 (marked by icons) and is aggregated in terms of a percentage. Unlike Facebook, where a member can view profile details of people only on their network, Orkut allows anyone to visit anyone’s profile, unless a potential visitor is on your “Ignore List” (This feature has been recently changed so that users can choose between showing their profile to all networks or specified ones). Importantly, each member can also customize their profile preferences and can restrict information that appear on their profile from their friends and/or others (not on the friends list). Another feature is that any member can add any other member on Orkut to his/her “Crush List” and both of them will be informed only when both parties have added each other to their “Crush List”.

When a user logs in, they see the people in their friends list in the order of their logging in to the site, the first person being the latest one to do so. Orkut’s competitors are other social networking sites including MySpace and Facebook. Ning is a more direct competitor, as they allow creation of Social Networks which are similar to Orkut’s communities.

Orkut Redesign

On Friday, August 24, 2007, Orkut announced a redesign. The new UI contains round corners and soft colors including small logotype at upper left corner. The redesign has been announced on the official Orkut Blog. By Thursday, August 30, 2007, most users on Orkut could see changes on their profile pages as per the new redesign. On the 31st, Orkut announced its new features including improvements to the way you view your friends, 9 rather than 8 of your friends displayed on your homepage and profile page and basic links to your friends’ content right under their profile picture as you browse through their different pages. It also announced the initial related languages: Hindi, Bengali, Marathi, Tamil, and Telugu. Profile editing can take place by clicking the settings button under your profile photo (or alternatively, click the blue settings link at the top of any page).

On September 4, 2007, Orkut announced another new feature. You can now see an “Updates from your friends” box on the homepage, where you’ll get real-time updates when your friends make changes to their profiles, photos and videos. Moreover, in case you want to keep some things on your profile private, Orkut has added an easy opt-out button on the settings page. Scraps (popularly word for messages in orkut) was also HTML-enabled letting users now interact in a more interesting manner. On November 8, 2007, Orkut greeted its Indian users Happy Diwali in a very special way, by allowing them to change their Orkut look to a Diwali-flavored reddish theme. On April Fools’ Day 2008, Orkut temporarily changed its name on its webpage to yogurt, apparently as a prank. On 2 June 2008, Orkut has launched its theming engine with a small set of default themes. along with this PHOTO tagging has also finally arrived at orkut.

Orkut Applications

On 16 April, 2008, Orkut began rolling out applications to everyone in India and then in phases to the rest of the world. Orkut has several applications launched today.

Criticism

Flooders and fake profiles

As with any online social networking community, a number of fake and cloned profiles exist on Orkut. Due to the large number of users, and the deactivation of the jail system, the profiles were often left unremoved or, when removed, recreated easily. These profiles are normally created to troll, to spam, to flood or just for fun. It is not hard to find users owning more than one profile, with some stating they own hundreds.

In 2005 invisible profiles, communities and topics started to appear in Orkut. This could be achieved by using HTML escaping codes and 1×1 pixel photos to fool the engine behind the site. This hole was later fixed, and currently there is a lower limit on profile image dimensions.

In August 2005 a freeware program was made in Delphi called Floodtudo (“tudo” in Portuguese means “everything” – this was developed by a Brazilian) specifically for flooding Orkut. It quickly spread through the users and was easily downloadable (the most common Floodtudo versions were 1.2, 1.5, 2.0 and 2.2). As this program was massively used by thousands of spammers, a big spam wave struck Orkut in September and October 2005. Another most commonly used Scrap Flooder “Carbon Copy Scraper” & “Blind Carbon Copy Scraper” (commonly called CCS & BCCS ) was javascript based (popular versions 2.4, 3.3, and 5.1), available in every famous orkut communities.The main idea behind this was ( by Master Blaster an Indian Cracker ) only allowing the profile holders to send a same scrap to all friends at a single time, but was missued by spammers.

As the flooding of Orkut was becoming out of control, the developers implemented some features in order to stop this. These features included not allowing two or more verbatim topics or scrapbook entries to be submitted, forcing the user to wait before posting another topic or scrapbook entry, and the usage of captchas, whenever a scrap entry is hyperlinked. They gave more rights to community moderators as well, so that users can be banned outright instead of relying on the developers to remove them.

There has recently been controversy revolving around the use of Orkut by various hate groups. Virulent racists and religious fanatics allegedly have a solid following there. Several hate communities focused on racism, Nazism and white supremacy have been deleted due to guideline violation.

In 2005, various cases of racism were brought to police attention and reported on in the Brazilian media. In 2006, a judicial measure was opened by the Brazil federal justice denouncing a 20-year-old student accused of racism against those of Black African ancestry and spreading defamatory content on Orkut. Brazilian Federal Justice subpoenaed Google on March 2006 to explain the crimes that had occurred in Orkut.

Anti-religion, anti-national, and anti-ethnic hate groups have also been spotted. Recently an Indian court has issued notices to Google on some of the groups. The Mumbai Police are seeking a ban on Orkut post objections raised by political groups. Groups denigrating various political leaders and celebrities have also emerged. Also in a reported case of 2005, racist groups have been reported. They were anti-Tamil groups. Recently a member of a Tamil hate group is currently being tracked down.

Infopediass